About Hand Crafted Cupcakes

Hand crafted cupcakes creates bespoke cakes and cupcakes decorated for any occasion including birthdays, weddings, anniversaries, and events.

We are Laura Abraham and Ben Nichols, a mother and son team. Our journey so far:

Laura started the Hand Crafted Cupcakes business from home in 2010, having baked and decorated cakes for her children since they were born.
In 2014, Laura moved into the dedicated cake kitchen in Market Street in Ely, and started to establish Hand Crafted Cupcakes as a brand in Ely.
Ben, Laura's youngest son, joined the business as a trainee in 2020 during the covid-19 lockdown after completing a Games Art degree from Norwich University of the Arts, including training about creating realistic characters by understanding human anatomy
In 2022, Ben became a partner in the business with Laura.
In 2022, Ben won Bronze for his cake entry to Cake International in Birmingham, UK
In 2024, Ben led the way in starting to open the Cake Gallery part of the building, so that customers could come in and view some of the cake decorating and artistry.
In 2024, Ben won Silver for his cake entry to Cake International in Birmingham, UK
Ben became the lead cake artist in the business, with particular skills in creating realistic animals and characters. Laura and Ben collaborate on the design and quoting of all cakes. Laura continues to love decorating, and supports with additional decorating, especially realistic looking flowers as edible art, as well as baking delicious cakes
From 1 April 2025, as we move to next phase of business, Laura and Ben have become incorporated into IS Online Ltd, trading as Hand Crafted Cupcakes.

Our dedicated cake kitchen is situated in the shadow of the Cathedral in the heart of Ely, Cambridgeshire, and is 5 star health and hygiene rated. All our cakes and cupcakes taste as good as they look.

We design all your personalised cakes and love all aspects of sugar artistry. We specialise in modelling figures and animal characters.

The cake gallery pages on this site, and at 38 Market Street in Ely, give you a examples of cakes we've made for customers. Each cake or set of cupcakes is personal to the customer. We are delighted to discuss whatever ideas you have that will be personal to the person that the cake is for - in order to create an edible memory.

To discuss, either pop into the cake gallery on a Friday or Saturday between 11:00 and 15:00, or fill in an enquiry form online. That way we can discuss your ideas with you when we have time to concentrate on your requirements, rather than whilst making someone else's special cake.

Please bear in mind that every cake is individually designed for you, and individually freshly baked. Therefore we cannot match the price of a cake from a supermarket. But a cake from us will be individually designed especially for you.

Hand crafte cupcakes shopfront at 38 Market Steet, Ely

Enquire Now....

People often ask how much notice is needed - the answer is, as much as possible. I need to make sure that I book out the date for you. The dates do book up some time in advance, so the earlier you call, the more certain we can be of securing your date. We recommend at least a month in advance. That way there is time to properly discuss your requirements, and make sure that the design, and budget are suitable to create your appropriate edible memory, without too much rushing.

If you have ordered a cake, it will be available for collection from our Cake Kitchen on the agreed date. If you are coming to collect a cake that you have ordered, or to come for a consultation, our address is 38 Market Street, Ely, Cambridgeshire, CB7 4LS. A photo of our building is above

Sizes of cakes

As a guide to the number of servings you can get from different sized cakes is below.

2, 3 and 4 tier cakes can be made by any combination of the sizes below or with a spherical ball cake on top.